Wednesday, 19 January 2011
Diageo celebrated it's 20th anniversary. In 1990, United Distillers Ltd established an archive which was one of the first in the industry. Today the Diageo Archive holds records relating to more than 1500 brands past and present, from those long established such as Johnnie Walker Scotch Whisky, Smirnoff Vodka and Tanqueray Gin to more recent innovative brands such as Baileys Irish Cream.. The collections span 402 years of history with brands such as Bushmills Irish Whiskey having heritage and history dating back to 1608 and they tell the rich histories of these brands as well as distillery sites, companies and people.